Color forms a critical part of your poster design. By using different colors, you can focus the viewer’s eye, highlight crucial information or elements, and have great control over your audience’s reaction. The colors you choose initiate your poster’s mood and can be an accessible tool for triggering viewers’ varying emotions.
Color psychology comes in handy to help you create a unique poster design collection. You can leverage color psychology to achieve the perfect results for your target audience. Let’s find out how color theory affects the way you buy poster prints online. We’ll also see how you can choose your color combinations wisely.
Understanding Color Theory
Colors can be classified into three levels. These are tertiary, secondary, and primary colors. There are three primary colors: blue, red, and yellow. When you mix two primary colors, you get secondary colors which are: Orange, green, and purple.
Secondary colors lie between primary colors on the color wheel. Tertiary colors on the other hand result from mixing two primary colors, one of which is more than the other. The result is similar to the primary color with the names appearing as red-orange or blue-green.
Tertiary, secondary, and primary colors are overly saturated. They are referred to as hues or pure colors. They are usually bright and intense. Pure colors also create tints, tones, and shades. Combining white and black colors result in gray color. Adding this to a pure color will create a tone.
Adding varying levels of white or black colors reduces the intensity of the color. Shade is the result of dull and dark colors resulting from mixing black color with pure color. Tint is a less intense pale and lighter color resulting from mixing pure colors with white. Usually, tints are referred to as pastel colors.
Colors that lie on the right side of the color wheel are said to be warm. These are red, yellow, and orange. Those that lie on the left side are referred to as cool colors. They are green and blue; they can give your poster a chilling effect.
What’s the Best Way to Choose Colors?
Before you can buy your poster print online, you need to have a clear vision of your desired design. You need to choose a color that best matches the emotional response you want to create among your audience.
Merging individual colors can be an arduous task. You should be cautious if you want to harmonize, balance, and contrast them accordingly. Only then can you create the overall intended effect complete with a unique poster.
To create good content, you may want to go for high contrast. Still, there are other factors to consider such as legibility and visibility. Achieve the best effects, by creating a color scheme that provides options for contrast, harmony, and balance, albeit minimally.
Choose Your Palette
The color wheel will help you develop a design palette of colors. Maintain a simple color combination to be on the safe side. You may want to opt for two or three colors. The colors lying in opposite areas on the color wheel are referred to as complementary colors.
What each color misses is located on the opposite spot of the wheel which generates an attraction. For instance, the color blue is complementary to orange on the color wheel. Other colors on this side are red and yellow and blue completes the equation.
In the same way, green, red, purple, and yellow lie on opposite sides of the color wheel. Complementary colors enable you to develop basic palettes. When choosing your poster, opt for a ratio: where the primary color is approximately 7:3.
If you are looking for a more sophisticated poster, create a color palette by dividing the complementary color. Choose a primary color and add the two colors next to its opposite color. For instance, if your primary color of choice is red, you can use green-yellow and green-blue as your auxiliary colors. These palettes trigger excitement without being overly tense, and chances are that they will trigger meaningful and productive responses.